Garlik
Garlik Restaurant Case Study
Task
Develop a marketing strategy to enhance brand visibility and emotional connection for Garlik Restaurant through storytelling, media production, and sponsored ads.
Garlik Restaurant Case Study
Challenge
Garlik Restaurant’s story had to be communicated in a way that introduced the brand and made customers feel emotionally connected to it. The G-Agency team aimed to reveal the passion and purpose behind Garlik, from the owner's journey to the rich culinary experience, making customers feel they are part of something unique.
Solution
To bring Garlik's story to life, the G-Agency marketing team used a storytelling approach on social media to create an engaging brand narrative. These reels gave customers a personal look into the restaurant’s journey, told directly by the owner. This story-driven marketing strategy helped transform Garlik from just a place to eat into a memorable brand experience, sparking curiosity and engagement with the audience.
Media Production / Designs
To showcase Garlik’s diverse and enticing menu, The G-Agency media production team created visually rich content that captured the essence of each dish. Through visually appealing designs, vibrant photography, and videography to showcase, the content and media production team highlighted the menu’s variety to ignite the audience’s curiosity and appetite, encouraging customers to visit and try Garlik’s unique items.
Sponsored Ads
The G-Agency team boosted Garlik’s social media reach and engagement through sponsored ads and a powerful storytelling approach. The campaign’s first reel reached 126K views—over double Garlik’s 22K followers—with subsequent videos gaining 73.3K, 88.6K, 45.5K, and 32.8K views. This strategy enhanced Garlik’s visibility, helping them connect with a wider audience and driving strong social media engagement.