Minouche Case Study

Challenge

Minouche, one of Alexandria’s iconic pizza places since the 1980s, faced the challenge of appealing to modern audiences while preserving its elegance and vintage vibes. The G-Agency marketing team’s task was to balance contemporary content trends with the brand’s historical charm through an engaging social media strategy.

Solution

The G-Agency team implemented a social media strategy that seamlessly blended designs, pictures, reels, and engaging stories. This approach created a perfect mix of modern audience preferences and Minouche’s signature elegance, ensuring the brand maintained its historic appeal while resonating with today’s digital audience.

Media Production

The G-Agency media production team and social media marketing team collaborated to craft a cohesive mood for pictures and reels. This approach appealed to the modern audience while preserving Minouche’s historical charm and elegant vibes, creating visually captivating content that resonated with both loyal customers and new followers.